You can schedule a report to by pressing the schedule icon, specifying the format, the email address to send the report to, the frequency the report should be sent and finally pressing the apply button.Charts can be downloaded as a PDF or PNG. If you would prefer to view the report as a line chart, bar chart or pie chart instead of a table, you can easily change this using the drop down in the menu above the shelf.You can then save the table into the reports tab or download the data as a CSV, Excel CSV, TSV, XML, CSV.gz and XML.The dimensions and metrics can be moved around on the shelf to make it easy to compare the data. The dimensions and metrics that currently appear in the table will appear on the shelf above the table.You can also specify the time period available. If you make a mistake, you can press the undo and redo buttons along the top. To show data on the table, you can drag and drop the items in the dimensions and metrics side bar.If you have filtered your data down, there will be a yellow reminder along the top once back to the dimensions and metrics tab on the sidebar. The filter can be specified by clicking the tick box and then pressing apply. You can refine your data under the filter tab to analyze more specifically, for example you can filter by ad state, top versus side and day of the week. The metrics and dimensions as well as the filters tabs are available in the side bar.You will be taken to a page with a grey space to the right and a side bar to the left.Click the add report drop down and click to create a table.Once you have clicked on the reports tab, you will be taken to a page with the saved reports.There is also an AdWords support center page about the reports tab. The first time you open the AdWords reports tab, it will take you through a basic walkthrough of how to make a table as well as a chart using the drag and drop interface. The reports tab will appear between the opportunities and tools tabs when it is available in your account. The tools included make it easier for PPC specialists to analyze and visualize the data in order to reveal insights and opportunities, without the need to download. The new reports tab officially started rolling out to Google AdWords accounts in August. Previously to analyze Google AdWords data you had to download the tables and manipulate the data in Excel, however the new AdWords report editor will commence the change to manipulating data within AdWords itself.
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